Yolo Journal brings information that doesn’t feel like an overwhelming city guide (created with search algorithms in mind, not how people really move through places), and speaks to the way most like to travel (connecting to the feelings/wants people experience when they aren't on their home turf). We all want the one interesting idea/tip/lead that brings us somewhere, and is a jumping off point—none of us want to spend hours combing through Instagram location tags to find out where the cool people actually go in the city you are visiting.