A collection created for women who love beautiful clothes but don’t need to make a fuss about them. The company ethos is rooted in well-made, feminine clothes, while keeping in mind that they should be playful, purposeful and wearable. The label's owner and designer, Caron Callahan, constantly inspired by her friends and neighbors, sets out to make clothes for a creative, spirited woman who loves fashion, but doesn’t necessarily follow it. Her label was created with the intent to marry understated femininity and function.
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